Social Media Marketing 101: The Basics For Success

 

 

I doubt you need to be told, but any time you launch a business, online or off, you are going to need some form of solid business plan ready to guide you along the right path. You must take advantage of new and improved media marketing techniques before they become passe and ineffective.

Maintain a current and relevant blog. Update your blog with information about promotions or sales your company has coming up. If you are getting a new product, new hours, etc. always share this information as well. Don’t forget to include this information in your blog posts.

Add a Facebook “like box” where visitors can easily see and click it. This makes it easy for people to like you on the social website. Putting this button on your blog page means readers don’t have to search out your Facebook feed if they want to “like” the content. This simplifies the process and gives more people exposure to your business.

Become completely compatible with the big social media sites by adding comments, ratings and a sort function on your website. These functions allow customers to personalize their visit to your site.

It takes some time and patience to build a presence on any social media website. It is unlikely that you can recruit 15,000 fans in 24 hours. It has happened in rare occurrences, but it is unlikely that you will receive viral following in just one night. With this in mind, take the long view and build your follower network over time.

Demonstrate humility when posting on social media sites. If you appear to boastful or arrogant, people will not be be drawn to your or your business. No matter how big or important your company is, your followers will show their displeasure. Never express the opinion that you are more important or powerful than your customers and followers. They are essential to your success.

In order to say relevant, you must remember to stay active when participating in social media. In order to succeed, you must socialize! This will increase followers and improve your social media marketing strategy. However, having a campaign that is full of interaction and activity could possibly have lots of success.

Regardless of it’s general form and purpose, one facet your social media campaign must include is habitual rapid and professional response to all comments, inquiries and reviews. If you do not, your whole social media campaign could end up failing. You should be especially prompt about responding to negative comments or reviews. If you don’t, negative posts will take on a life of their own. However, a fast and proper response can actually make you look good, because it shows you care.

Without being too intrusive, have regular interaction with your clientele. Comment on their blogs and social media statuses, if you think that to be appropriate. However, don’t join a private conversation. Your responses should be limited solely to discussions centering on your business, product, or service.

Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. When someone makes a comment on a post, a notification will show up in their feed and will be visible to their friends. These interactions can help tremendously towards increasing your visibility.

As you are considering diving into social media marketing, do some research on the different ways that you can advertise. Every social media site is different; by understanding the differences you can tailor your approach. You might find that there is one particular site that connects with your ideal target audience and to which you should devote a big part of your efforts.

Think about giving away freebies through your social media profile. Everyone loves a freebie, so this is a great way to get more people on social media sites to follow you. Choose the freebie you want to give, then visit the social media profiles that offer popular freebies, and post your link to guide customers to where they can receive yours.

The above tips will not only help you succeed with this business, but they are core lessons that will stick with you throughout your career and always be readily available when you must launch a new social media marketing campaign. You can do it simply, affordably and efficiently, so get to work!