Rocking Social Media With Your Marketing Skills

 

 

It’s 2012, so why are you still advertising using newspaper classifieds? There is a tremendous amount of power to be found in the up-and-coming trend in social media marketing, but there are some basic strategies that make it successful. The following tips will show you how to succeed in social media marketing.

Place Facebook share buttons on the top of all of your blog posts. Your readers will be able to share your content with their friends easily. This will make more people aware of your blog and bring you more potential customers.

You should invite all of your friends and professional contacts to visit your sites. They may not be interested themselves, but they could be links to other potential clients and customers. It also helps to make people aware that your business exists.

It is always best to plan a course of action when delving into the world of social media marketing. You need to know the basics: how much time and money to spend, who to put in charge of social media accounts, and what you want each page to look like. You need to have a time in which you plan on reaching the goal that you have set. To succeed, stick as closely as possible to your plan.

One popular social media method is to allow an experienced blogger, who writes about the same product or service you sell, to write guest posts on your blog. Both of these things can generate traffic. When you use guest blogging as a technique, make sure you also link back also to your site. Also, afford your guest bloggers a similar courtesy. You are likely to get more traffic from your guest bloggers followers.

Interact with your customers whenever you can. Post comments on their blog posts and Facebook status if you feel this is appropriate. Don’t interject into a discussion that has nothing to do with you; stick to contacting someone only when they are discussing something that is related to your industry or products.

Respond to comments made by users on any social networking sites your company inhabits. Log into your sites multiple times per day, and be sure to review all notifications. You can also elect to receive emails each time you have a new notification. But be careful here. Whatever you write will be public and will appear to everyone. There’s no taking it back!

If you upload video to YouTube, take advantage of the description field. Include links to your website, and an option to share the video on the most popular social networking sites. Facebook and Twitter followers originating from YouTube are especially useful, as they tend to share videos more often.

The word you need to focus on in social media marketing is “social.” So before you start ignoring people, remember that your customers actually want to speak with a real person. In the business world, it’s important to remember that for every one customer who feels a certain way, there are 5 more who feel the same, but they just haven’t spoken up. Show people you’re listening and make changes that they are suggesting for you to make.

Educate yourself on social networking itself. You might already have a profile on Facebook, but you need to remember that professional social media marketing is quite different than social media use with your friends. A number of useful resources are available online, and if you run into problems, you can even discuss them with professionals.

Tempt customers to interact with your company by holding contests with rewards that are hard to pass up, this is a great strategy to help you publicize your company in a fun and creative way. Your contest is likely to spread like wildfire thanks to the simple sharing methods the top social media websites provide. Make your contest creative, fun, and relative to your services and products. For instance, you might consider a logo-design contest for a new product you’re introducing.

The potential of social media in terms of achieving marketing success is truly great, though you must know the proper techniques to get results. Use these ideas and you will surely find SMM produces great positive results and profits for you to enjoy.